Amanda Herson

Founder Collective, Partner

Linkedin

Career Highlights

• Led a 300-store brand through a period of political and technological upheaval and came out as an E-commerce leader on the other side!

• If you purchased a product at Bath & Body Works or Victoria's Secret in the 2010s, I can probably tell you an interesting story about its history and know too much about the bathroom cabinets of the average US consumer

Current Focus

• Now funding founders innovating in retail, renewable energy, recruiting, and credit ratings (and other random things that don't start with R) at the most aligned Seed Fund for Founders

• Operator, advisor, investor, and culture builder

Hobbies

Showing my kids the US (their new country), Sweaty yoga, Art of salad making, Local dives in NYC

Talk to me about

• Building businesses without venture capital/ capital efficiency in marketing and beyond

• Starting in a venture when there were no women and energized about paying it forward in the growing community

• Moving continents with 3 kids in the middle of a global pandemic to start a new career (adding a sheepadoodle to the chaos)

I want to talk to you about

• I want to improve and expand my personal content and build confidence in writing and publishing

• Expand technical operator network to better support Founders through product/ technical challenges

• Breed vulnerability, humanity, and community in the tech/ Founder ecosystem

• Meeting more diverse Founders in the NYC ecosystem