Isoken Igbinedion

Parfait, Co-Founder & CEO

Linkedin

Career Highlights

• Co-founder & CEO at Parfait, an AI-powered commerce platform for wig consumers, sellers, and producers

• Wharton MBA Class of 2021, Former Operations & Product leader at Amazon, Microsoft, and Target

• Scaling the Whole Foods Prime Now delivery program to over 200+ cities

• Named one of Cosmopolitan’s The New C Suite, & Vogue Business 100 Innovators in Beauty

Failures

• Failed in an attempt to start an African student financing Under-forecasting sales demand, leading to months of supply chain delays, OOS, and a lot of unhappy customers

• Hiring fast and firing slow

Current Focus

• Scaling Parfait to $20M in revenue

• Bridging the gap between the old DTC guard and the new experience economy

• Solving AI biases in data-driven machine learning for black women in beauty

• Building an omnichannel approach to scaling consumer and b2b acquisition

Hobbies

Traveling & crunching numbers

Talk to me about

• Innovative AI Use Cases

• Balancing Innovation and Tradition

• Navigating First-Time Founder Woes

• How I Use ChatGPT for EVERYTHING, and why I shouldn’t 

I want to talk to you about

• Early Stage Startup Fundraising

• Organic Growth Strategies

• Balancing Work and Well-being