Spencer Yee

Apple, Global Head of Video Marketing

Linkedin

Career Highlights

• Launched 20th Century Fox's first digital distribution marketing team

• Built Hulu's first brand & content marketing team

• Built marketing and distribution team for Apple's first original content subscription service (Apple TV+) and exclusive sports offerings (MLS Season Pass, Friday Night Baseball) from the ground up

Failures

• Led marketing for the movie "Snakes on A Plane"

Current Focus

• Building & scaling marketing organizations that deliver performance-based outcomes across technology, consumer brands, entertainment & sports

Hobbies

Collecting art & sports cards, The SF Giants, Movies, Concerts, Hawaii

Talk to me about

• How popular culture trends impact your business bottom line

• The power of your personal and professional brand

• The importance of storytelling

I want to talk to you about

• At what stage in development do you focus on your company brand & distribution plans?

• What are the non-business factors that motivate you through the ups and downs?

• Tips/tricks of identifying great talent to hire